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The Sustainable Fashion Buyer’s Problem: What “Eco-Friendly” Actually Means and How to Verify It
Posted on 05/28/2026 by Erin Bell

The Sustainable Fashion Buyer’s Problem: What “Eco-Friendly” Actually Means and How to Verify It

Walk into any mall right now and count how many storefronts have a “sustainable” tag. You’ll hit double digits before you finish the first wing. The term has been stretched so thin that it now covers everything from a $12 polyester dress labeled “conscious” to a $400 organic cotton trench coat. The problem is not […]

eco-friendly clothing, ethical fashion brands
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